Privacy Policy
OUR PRIVACY STATEMENT
Ayrshire House Consultancy Ltd, trading as Inkfish Solutions, (“We”), promise to do our utmost to protect and respect any personal data you share with us, or that we obtain from other organisations. We only partner with suitably certified organisations–this means we operate under robust processes, endeavouring to keep your data 100% safe and secure.
This privacy statement tells you about the type of data we collect and how we use it.
Our legal basis for marketing communications is legitimate interests. This means we only send out communications to people that we believe would be interested in services provided by Inkfish Solutions (Ayrshire House Consultancy Ltd).
You can Email: mydata@ayrshire.house or call us on: 020 7193 7589 to ask about the data we hold about you, make changes, or ask us to stop using it.
HOW WE COLLECT DATA FROM YOU
When you give it to us directly
You may give us your information to download one of our resources from our website, sign-up to a blog, promotion, or when we speak directly on the phone, or via Teams. During that initial point of contact, you will be asked if you want to opt-in to our marketing communications database too. This allows you to receive relevant marketing materials and updates.
A follow-up Email will always be sent to confirm your subscription and you can opt-out at any time.
When we meet in person, or at events, you may give us your business card so we can contact you with relevant information in the future. When we do contact you, we will always include opt-out information should you wish to stop receiving further communications from us.
If you stop interacting, or request to be removed, you will remain on our database indefinitely on a suppression list–this is so we know never to contact you in the future.
When you give it to us indirectly
If we speak at events, the organiser(s) may share your contact details with us, if you have given them permission to do so.
When you give permission for other organisations to share, or it is available publicly
We may combine information you provide to us with information available from external sources–in order to obtain a better understanding of your business, for example, your website. We do this to understand how we can help your business before we communicate with you; ensuing our marketing is targeted to your business needs and that we don’t waste your time. This information can also help us improve our service offering and develop new solutions aligned to our customer requirements.
The information we get from other organisations may depend on your privacy settings or the responses you give–we therefore advise you to regularly check them. This information comes from the following sources:
- Third-party organisations
You may have provided permission for a company or other organisation to share your data with third parties. This could be with the data companies, for example, 118 Business Directory, or Alf Insights who hold data on companies and their employees.
- Social Media
Depending on your settings, or the privacy policies for social media applications like LinkedIn, Instagram, or X (formally known as Twitter), you might give us permission to access information from those accounts. We will then merge this with our own customer data to obtain a deeper understanding of your business.
- Information available publicly
This may include information found in places such as Companies House and information that has been published in, for example, newspaper or magazine articles.
When we collect it as you use our Website
Like most websites, we use “cookies” to help us make our website–and the way you use it, better. When you visit www.inkfish.solutions for the first time you will be informed of our use of cookies before you continue to browse.
Cookies are small files that downloaded to your PC or other device when you visit our site. They make interacting with a website faster and easier, for example, by automatically filling your name and address in text fields. We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category, whilst browsing on our website, via our ‘Consent Preferences’ prompt.
In addition, the type of device you are using to access our website and the operating system you are using, may come directly from your device (if it is set-up to do so).
Use of Cookies
We use cookies to enhance the online experience of our visitors. We also use them to understand how our website is being used, to inform the content we write and to enable us to make improvements to our website and overall services.
You have the right to choose whether you want to accept these cookies. By default, your browser will accept cookies–this can be changed by amending the controls on your browser to reflect your cookie preferences. Please note, disabling cookies may prevent you from using the full range of services available on our website.
Our website uses tracking software to monitor our visitors to understand how they use it. We use software provided by Google Analytics (and other similar software packages from time-to-time), using cookies to track visitor usage. This software will save a cookie to your computer hard drive to track and monitor your engagement and use of the website–and to help identify you on future visits. It will not store, save or collect personal information.
THE PERSONAL DATA WE COLLECT
The type and quantity of information we collect and how we use it depends on why you are providing it. If you contact us through our website form(s), via a business card given at an event, on the phone, via Teams, or a face-to-face meeting, we will usually collect:
- your full name
- your business name
- your Email address
- your telephone number
We will mainly use your data to:
- provide you with the solutions, or information requested
- keep a record of your relationship with us
- ensure we know how you prefer to be contacted
- send you direct marketing, or follow-up communications
Building profiles of our prospects and targeting communications
We use profiling techniques to ensure communications are relevant, timely and to provide an improved experience. Profiling also allows us to target our communications effectively–so we do not contact businesses with irrelevant information.
When building a profile, we may analyse geographic and other sector specific information relating to your business to better understand your needs and preferences. This ensures we can contact you with the most relevant communications. We may use additional information from third-party sources when it is available. Such information is compiled using publicly available data about your business, for example, addresses, corporate turnover, or marketing spend over a particular period.
Direct Marketing
With your consent, either given to us directly, or through our data provider(s), we will send you direct mail or an Email to update you on our solutions, applicable offers, or promotions (from time-to-time).
If you wish to opt-out of our communications, you can call us on: 020 7193 7589 or Email: mydata@ayrshire.house
We do not sell or share personal details to third parties for the purposes of marketing, however, if we run an event in partnership with another named organisation–your details may need to be shared. We will be very clear what will happen to your data when you register, so you have the option to opt-out.
HOW WE KEEP YOUR DATA SAFE AND WHO HAS ACCESS
Data security is of great importance to Ayrshire House Consultancy Ltd (trading as “Inkfish Solutions”) and to protect your data we have suitable physical, electronic and managerial procedures in place to safeguard and secure data collected online, or via our Client Portal. When working in partnership with third-party suppliers’, we insist on a minimum compliance with standard ISO/IEC 27001 (Information Security Management Systems: Requirements) and for explicit alignment with our Inkfish Code of Conduct.
There are appropriate technical controls in place to protect your personal details, for example, Client Portal networks are protected and routinely monitored.
When we use external companies to collect or process personal data on our behalf, we do comprehensive checks on these companies before we work with them. We put a contract in place that sets out our expectations and requirements, especially around the way they manage the personal data they have collected or have access to.
Some of our suppliers may run their operations outside the European Economic Area (EEA), the 27 member states of the EU plus Iceland, Lichtenstein and Norway. Although they may not be subject to same data protection laws as companies based in the United Kingdom, we will take steps to make sure they provide an adequate level of protection in accordance with United Kingdom data protection law. By submitting your personal information to us you agree to this transfer, storing or processing at a location outside the EEA.
We may need to disclose your details if required to the relevant authorities, regulatory bodies, or legal advisers. We will only ever share your data in other circumstances if we have your explicit and informed consent.
YOUR RIGHT TO KNOW WHAT WE KNOW ABOUT YOU, MAKE CHANGES OR ASK US TO STOP USING YOUR DATA
You have a right to ask us to stop processing your personal data, by calling us on: 020 7193 7589 or Email: mydata@ayrshire.house
You also have a right to ask for a copy of the information we hold about you. If there are any discrepancies in the information we provide, please let us know and we will correct it in a reasonable timeframe.
If you want to access your information, send a description of the information you want to view (with proof of your identity), by Recorded Delivery, marked Private & Confidential, to: The Data Controller, Ayrshire House Consultancy Ltd, 3rd Floor, 86-90 Paul Street, London EC2A 4NE or Email: mydata@ayrshire.house
You have the right to lodge a complaint with any data protection supervisory authority, in particular, the one of the country in which you are resident, work or in which your complaint arises. For the contact details of the Information Commissioner in the UK, please see www.ico.org.uk
Changes to this policy
We may change this Privacy Policy from time-to-time. If we make any significant changes in the way we treat your personal information, we will make this clear on our website, or by contacting you directly.
If you have any questions, comments, or suggestions, please let us know by contacting: The Data Controller (contact details as above). Thank you.
(Privacy Policy last updated: January 2024)
